Color Camera’s Story

I was tasked with creating a prototype that Crayola’s Ideation team could present to pet retailers. The prototype was to help sell a new product line called Crayola Pets. Below is a video of the prototype I created using Flinto. The prototype helped the Ideation team get a 5 million dollar account with a major pet retailer.

I also provided design samples that I colored for the Ideation team to present with the app. The images below were also used on packaging.

With the success of the prototype I was then tasked to create all the assets for development. It was decided that the design would use the same UI style as Crayola Create and Play so the UI can easily transition from portrait to landscape or vice versa.
I then created a wireframe for the Software Engineer to use for design reference.I worked closely with the Engineer during every step of the build.

Feedback

After some user testing it was found that players struggled with adding stickers and knowing when their image was complete.

Solution

The Software designer and I brainstormed to find a solution. We decided to attach the sticker UI to the sticker container and add a pop up asking the player if they were done and ready to save before sending them to the print screen.

Adding Colors of the World

With the success of Pets I was then asked to adjust the app to make it work for Crayola Colors of the World campaign. This required adding a menu screen and creating a unique experience for each marketing campaign in the app.

Below is the design doc I created and presented to the Marketing team and the Software Engineer.

Marketing Add Ons

Marketing wanted Colors of the World to have its own parents page and a free coloring page that could live in the app for players to print and color.

To add these items to the app, I moved the Find Your Shade and the coloring page buttons next to the add a picture button. This was so they were more noticeable and the Parents page could live in the upper right screen like on the Pets Menu in the app.